About Us

Based in the heart of Buckhurst Hill Essex, Pure first established itself in 2012 as an independent boutique specialising in women's fashion and accessories. Pure's objective is to bring independent fashion back to the high street for women without defining through age, size or shape.

We handpick our ranges from British and European labels to help you create a wardrobe that suits your tastes and needs to not only make you look great but feel great too. Our boutique offers a personalised and relaxed shopping experience with a beautiful range of fresh ideas arriving weekly.